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Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws.
For under a couple hundred dollars you can have a detailed list of what you can do to maximize the value of your home! For more intense jobs, we like to say, the cost of staging your home is LESS than your first price drop. In fact, staging earns seller's more than their competition! With that in mind, staging your home yields higher returns than you spend on staging so it's a no brainer!
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for 10%+ more in a good market (see the Latest Home Staging Statistics). How much extra could that make you?!
Home sellers are usually incapable of successfully staging their own home. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Occupied Home Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.
You Don't Have to Hire a Professional Stager but...
"Not using a professional home stager in the current real estate market is like leaving money on the table in the sale of your home."
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